On Joss Whedon's success

Excerpt from the Variety article Whedon's Hit-free adventures ( http://www.variety.com/article/VR1118008965.html?categoryid=14&cs=1&nid=2565 ):

Some more seasoned TV producers seem perplexed merely by the level of hoopla surrounding Whedon. The guy's obviously talented, but if you aggregated the average audience for everything he's produced, it probably wouldn't equal an episode of "Dancing With the Stars."

I'll try to be succinct,... bite me.